Adobe just published an article that I wrote a few months ago, which talks about the decision to create an app or a website / web app. As part of the article, I interviewed one of my clients, Rage Digital. They specialize in building iPhone / iPad applications and I was interested to learn from their experiences in building applications for some of the biggest companies around, including HTC, which is a featured company in the article. Their ?you? marketing campaign was a very interesting mix of online and offline efforts that were nicely tied together and required the user to engage with their advertisement through the Google Goggles app.
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Source: http://www.kleinnewmedia.com/mobile-websites-vs-mobile-apps/
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